Brand Belonging - Why it matters: An Ipsos Study Conducted on Behalf of IBM

Does Brand Belonging Really Matter?

We think so. In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. To get to the bottom of this, Ipsos conducted a study on behalf of IBM to find out what customers really want from a brand. As it turns out, modern consumers long to belong. But, how can you create experiences that will grow your brand and also help people feel a sense of belonging? Download the full report here to learn more.