When we seek to co-create with the consumer, we serve the needs of the consumer but also of a business and brand, and are rewarded with growth and insight.
As an innovation philosophy, Systematic Inventive Thinking (SIT) is a helpful framework for innovative creativity.
The path to filling your innovation pipeline can be a challenging one. Even with a clear process in place, the results don’t always produce the most compelling innovation. This is why we want you to rethink the front end of innovation. View this recorded presentation to hear, in detail, 5 […]
Like Robin Hood and Little John, the front end of innovation is better when using both qualitative and quantitative together.