Concepts Aren’t Just for Products: A Webinar Featuring Approaches to Qualify Digital, Content and Experiential Innovations

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With innovation increasingly focused on the experience rather than the product or service per se — e.g., with apps and digital content and services — marketers face a growing challenge in qualifying these innovations and determining which ones are worth investing in. The traditional concept framework and concept testing approaches […]

The Uncertain Inevitability of Mobile Payments

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Imagine a world in which you pay for everything you buy with just a smartphone. That dress you see in the store window, shoes to match, a delicious meal at the new restaurant in town, a cup of coffee on your way to work, and even groceries at the local […]