Read our latest case study to discover the bottom line results our client achieved when we implemented Ideas*Overnight — a quantitative idea screening tool that tests up to 100 ideas in less than 24 hours.
View this webinar to see a demonstration of our first-in-the-industry highlighter databasing approach and examples of its diagnostic power.
Given the huge proliferation of products in recent years, one of the greatest challenges in marketing is figuring out how to relevantly differentiate new introductions – or in other words, how can your innovation best stand out to consumers in the most meaningful way? The best way to uncover this […]
Ipsos undertook a major R&D initiative to develop a new concept stimuli that better reflects reality and is more engaging for consumers.