Read our latest case study to discover the bottom line results our client achieved when we implemented Ideas*Overnight — a quantitative idea screening tool that tests up to 100 ideas in less than 24 hours.
View this webinar to see a demonstration of our first-in-the-industry highlighter databasing approach and examples of its diagnostic power.
Given the huge proliferation of products in recent years, one of the greatest challenges in marketing is figuring out how to relevantly differentiate new introductions – or in other words, how can your innovation best stand out to consumers in the most meaningful way? The best way to uncover this […]
Ipsos undertook a major R&D initiative to develop a new concept stimuli that better reflects reality and is more engaging for consumers.
Our overnight idea screening tool, Ideas Overnight, has become a big hit with our clients. Since launching in March of 2014, over 30 clients in the US have used the tool to expedite and improve their innovation process. Interestingly, we still receive the occasional question of whether or not idea […]
We spend a lot of time honing our concepts, making sure that the language is just right before going into a quantitative test. But how many of us have thought about how respondents (i.e., consumers) actually consume concepts? In this article, we’ll take a look at some R&D conducted by […]
Back in January, I wrote about the starting point of any concept (i.e., the core idea) and the importance of quantitatively vetting ideas prior to concept development. As a quick review, the power of quantitative idea screening is that it allows you to learn which ones are the best, so […]
In a previous article, I wrote about the importance of concept length and provided some data-based guidelines. Concepts are really a proxy for later advertising, and the recommended 120-130 word range is reflective of a 30-second TV advertisement. Sounds good. But for various reasons, the trend has been for more […]