DUEL: Understanding Appeal and Passion

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Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.)   To reflect this reality and help you make better decisions, Ipsos is very excited to introduce DUEL – the next […]

Liberate your Marketing Team with Concepts Overnight — A Webinar About Linking What’s Now to What’s Next!

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Given the huge proliferation of products in recent years, one of the greatest challenges in marketing is figuring out how to relevantly differentiate new introductions – or in other words, how can your innovation best stand out to consumers in the most meaningful way? The best way to uncover this […]

Nature and Nurture: A Validation of Idea Screening

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Our overnight idea screening tool, Ideas Overnight, has become a big hit with our clients. Since launching in March of 2014, over 30 clients in the US have used the tool to expedite and improve their innovation process. Interestingly, we still receive the occasional question of whether or not idea […]