Introducing: Product Intelligence

''Product Intelligence Leveraging Rating and Reviews data

Featuring an interview with Virginia Weil, Global President of Ipsos Product & Pack Testing. As we all know, the internet has disrupted almost every industry. Every day new technologies are released, changing the way people live their lives. One behavior that has seen a considerable shift is the behavior of […]

Ipsos Helping Companies like IBM Understand the Importance of Belonging

''Brand Belonging - Why it matters: An Ipsos Study Conducted on Behalf of IBM

Does Brand Belonging Really Matter? We think so. In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. To get to the bottom of this, Ipsos conducted a study on behalf of IBM to find out what customers really want from a […]

Google’s ‘ZMOT’ and How the Smartphone Has Disrupted Traditional Path-to-Purchase

''Everything Digital - Smartphone Disruption to P2P

The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of […]