As the world’s largest product testing advisor, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior – ‘show me’ don’t ‘tell me’.
Recognizing that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path.
With our new asset platform we’re able to codify and quantify videos & images for strategic and actionable use. Download the full paper to learn more.
Watch this webinar to hear case studies for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time.
View our webinar to hear interesting Custom Panel case studies where gamification and other engagement techniques resulted in strategy-driving results.
In this paper, we use real-life case studies to illustrate how the need for speed and action are significantly impacting marketing and market research.
The future is increasingly mobile. This paper showcases Ipsos’ latest research on research about device agnostic & offers practical advice for designing device agnostic surveys.
In this article by Ipsos’ Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.