Lego your research, and let the beloved toy be your muse as you smartly accelerate innovation.
Health & wellness is going to the dogs. Eukanuba provides a model for studying preventive nutrition.
Ipsos’ new device neutral concept testing is more engaging and relevant to consumer in addition to incorporating behavioral economics principles.
Learn how Ipsos designed a new swipe stimulus for testing concepts, which resulted in more engaging research for consumers.
We want our lives to be as simple as possible, but not simpler, and that’s what Ipsos Marketing seeks to deliver to you with this change.