Product development & testing should be a “living and breathing” process that mimics the ways in which consumers engage with products & each other – here is how online communities can provide that.
The product development and communication process can be complex, but identifying best practices can boost efficiency and help create a smarter strategy.
There are simple ways to tap into a consumer’s nonconscious and emotional reactions. It’s about engaging our respondents in different ways when the forces that cause them to act are multi-dimensional and complex.
Ipsos is employing Implicit Reaction Time to help product and packaging developers gain new perspective into the consumer’s nonconscious reactions.