Google’s ‘ZMOT’ and How the Smartphone Has Disrupted Traditional Path-to-Purchase

''Everything Digital - Smartphone Disruption to P2P

The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of […]

Get Your Head in the Game: Why Sports Organizations Need Fan Insights

''Fan insights to keep a pulse on fan attitudes

As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern.  In fact, for most of my undergrad career, I was the president of […]