MRMW Q&A Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research. Q: There has been a lot of buzz about mobile and video. Why are these important and why should researchers care? Britt […]
As I squeeze my way onto the crowded Track No. 1 train, I can’t help but notice the girl to my left. Dressed from head to toe in Theory, chatting about her latest Soulcycle class and sipping on an iced coffee from Starbucks; or the man cross legged in a […]
To Qual or To Quant? That is the Question When winter wind gives way to summer sun, Chicago’s sidewalk cafés and rooftop bars reopen to much celebration. Family, friends, and coworkers meet up for a drink, a snack, or simply to people-watch. I love people-watching around the world […]
Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
Product development & testing should be a “living and breathing” process that mimics the ways in which consumers engage with products & each other – here is how online communities can provide that.
Pets have taken on an increasingly large presence in millennial households. How will innovations for pets and their owners evolve in the millennial landscape?
Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate.