How Text Analytics Can Reveal More Insights from Crowdsourced Ideas


In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers. Some, have even […]

Google’s ‘ZMOT’ and How the Smartphone Has Disrupted Traditional Path-to-Purchase

''Everything Digital - Smartphone Disruption to P2P

The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of […]

Get Your Head in the Game: Why Sports Organizations Need Fan Insights

''Fan insights to keep a pulse on fan attitudes

As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern.  In fact, for most of my undergrad career, I was the president of […]

Heating Up the Frozen Aisle: Exciting Lapsed Users With Innovation

''Frozen food aisle in a supermarket

Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.

What’s Your Brand’s Social Category?

''brand perceptions

Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception. For example, Kodak was THE brand name for film photography. It was also the company that invented the […]

DUEL: Understanding Appeal and Passion

''DUEL: Ipsos' New Approach

Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.)   To reflect this reality and help you make better decisions, Ipsos is very excited to introduce DUEL – the next […]

Video Analysis and the Future of Total Understanding


MRMW Q&A Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research. Q: There has been a lot of buzz about mobile and video. Why are these important and why should researchers care? Britt […]