Our overnight idea screening tool, Ideas Overnight, has become a big hit with our clients. Since launching in March of 2014, over 30 clients in the US have used the…read more →
Nature and Nurture: A Validation of Idea Screening
Our overnight idea screening tool, Ideas Overnight, has become a big hit with our clients.…read more →
Just who are your products fighting?
In my day-to-day work focusing on product development and product testing related issues, it’s always…read more →
Dear Diary, I’m leaving you for my Mobile App!
The diary dilemma… For years, diary studies have been conducted to get a closer look…read more →
The Case for Incremental Differentiation
Branding is a lot like middle school. You want to stand out, you want to…read more →
Is your Company Ready for the Good Fight?
I recently heard a story on Ted Radio about Alice Stewart . Alice was a…read more →
We spend a lot of time honing our concepts, making sure that the language is just right before going into a quantitative test. But how many of us have thought…read more →
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