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R Bielski 05/04/2017 0 comments

Feeling Tense? Good, Let’s Innovate!

Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
Blog CPG Homepage Main Slider Innovation & Strategy Innovation & Strategy Market Research Product Development Technology
Ipsos 04/25/2017 0 comments

Building Distinctive Brand Assets: A Webinar Featuring Four Measures That Matter

View this recorded webinar to hear Ipsos’ Dave Gryga demonstrate how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
Homepage Secondary Slider Innovation & Strategy Knowledge Center Market Research Webinars
Ashley Ericksen 04/18/2017 0 comments

Socializing your Approach to Product Development & Testing

Product development & testing should be a “living and breathing” process that mimics the ways in which consumers engage with products & each other – here is how online communities can provide that.
Blog Market Research Product Development
Aimee Hechler 04/13/2017 0 comments

Unleashed Pet-ential: The Future of Innovation in the Pet Market

Pets have taken on an increasingly large presence in millennial households. How will innovations for pets and their owners evolve in the millennial landscape?
Blog CPG Homepage Main Slider Innovation & Strategy Innovation & Strategy Retail Technology
Ipsos 04/04/2017 0 comments

Power Up Your Data by Bridging Language in Social Media

Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate.
Case Studies Digital Media Innovation & Strategy Knowledge Center Social Media Technology
Ipsos 04/04/2017 0 comments

Is There a Target Market for Electric Vehicles?

Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
Automotive Case Studies Knowledge Center
Ipsos 04/04/2017 0 comments

What Can Social Media Tell Us About the Future of the Auto Industry?

Social media data can be a powerful lens for examining larger industry trends. What can we learn about the future of the auto industry from social analysis?
Knowledge Center Webinars
Ipsos 03/15/2017 0 comments

Building Brand Distinctiveness: A Webinar Featuring Four Measures That Matter

Join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands.
Homepage Secondary Slider Knowledge Center Webinars