Gram Bowsher 11/06/2017 0 comments

Get Your Head in the Game: Why Sports Organizations Need Fan Insights

As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern.  In fact, for most of my undergrad career, I was the president of
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RJ Bell 10/18/2017 0 comments

Heating Up the Frozen Aisle: Exciting Lapsed Users With Innovation

Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
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Mo Zhou 08/18/2017 0 comments

What’s Your Brand’s Social Category?

Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception. For example, Kodak was THE brand name for film photography. It was also the company that invented the
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Paul Crowe 08/01/2017 0 comments

DUEL: Understanding Appeal and Passion

Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.)   To reflect this reality and help you make better decisions, Ipsos is very excited to introduce DUEL – the next
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Britt Calvert 07/26/2017 0 comments

Sticky Apps and the 5 Golden Rules

In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky. Below is a
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Britt Calvert 07/19/2017 0 comments

Video Analysis and the Future of Total Understanding

MRMW Q&A Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research. Q: There has been a lot of buzz about mobile and video. Why are these important and why should researchers care? Britt
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Meade Brewster 07/10/2017 0 comments

Brands Beyond Boundaries. Passion and Personality

As I squeeze my way onto the crowded Track No. 1 train, I can’t help but notice the girl to my left. Dressed from head to toe in Theory, chatting about her latest Soulcycle class and sipping on an iced coffee from Starbucks; or the man cross legged in a
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Hannah Fitton 06/29/2017 0 comments

To Qual or To Quant? That is the Question

  To Qual or To Quant? That is the Question   When winter wind gives way to summer sun, Chicago’s sidewalk cafés and rooftop bars reopen to much celebration. Family, friends, and coworkers meet up for a drink, a snack, or simply to people-watch. I love people-watching around the world
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