Mo Zhou 12/04/2017 0 comments

How Text Analytics Can Reveal More Insights from Crowdsourced Ideas

In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers. Some, have even
Blog Food and Beverages Innovation & Strategy Product Development Retail Shopper Research Social Media Uncategorized
Lexie Peck 11/21/2017 0 comments

Google’s ‘ZMOT’ and How the Smartphone Has Disrupted Traditional Path-to-Purchase

The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of
Blog Innovation & Strategy Technology Uncategorized
Gram Bowsher 11/06/2017 0 comments

Get Your Head in the Game: Why Sports Organizations Need Fan Insights

As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern.  In fact, for most of my undergrad career, I was the president of
Blog Entertainment and Gaming Innovation & Strategy Market Research Shopper Research
RJ Bell 10/18/2017 0 comments

Heating Up the Frozen Aisle: Exciting Lapsed Users With Innovation

Using marketplace tensions to inspire innovation is a powerful way to unlock consumer value. Read the full article for 3-steps to finding & exploiting marketplace tension.
Blog CPG CPG Food and Beverages Homepage Main Slider Innovation & Strategy Innovation & Strategy Market Research Product Development
Mo Zhou 08/18/2017 0 comments

What’s Your Brand’s Social Category?

Consumers see brands as belonging to categories based on their own perception and life experience. Once consumers pigeonhole a brand, it is hard for the brand to easily change that category perception. For example, Kodak was THE brand name for film photography. It was also the company that invented the
Blog Case Studies CPG Market Research Market Research Personal Care Social Media
Paul Crowe 08/01/2017 0 comments

DUEL: Understanding Appeal and Passion

Traditional approaches to early screening rely on rational, thoughtful feedback using scaled responses. Yet consumers typically form impressions and make decisions within seconds (e.g., FMOT, Blink, System 1, etc.)   To reflect this reality and help you make better decisions, Ipsos is very excited to introduce DUEL – the next
Innovation & Strategy Market Research Uncategorized Webinars
Britt Calvert 07/26/2017 0 comments

Sticky Apps and the 5 Golden Rules

In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky. Below is a
Blog Technology Webinars
Britt Calvert 07/19/2017 0 comments

Video Analysis and the Future of Total Understanding

MRMW Q&A Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research. Q: There has been a lot of buzz about mobile and video. Why are these important and why should researchers care? Britt
Blog Innovation & Strategy Market Research Uncategorized