Is a new shopper research imperative emerging? I had been in shopper research for quite some time and began to think that something was missing. Oh, don’t get me wrong,…read more →
The New Shopper Research Imperative — Hiding In Plain Sight?
Is a new shopper research imperative emerging? I had been in shopper research for quite…read more →
“Share of Buttons”? Yeah, that’s a Thing Now.
Last night, I logged onto Amazon looking for a new book to download (let’s all…read more →
Getting Innovation ‘Unstuck’
In most mature categories, there’s a common pattern: there are pretty clear Tier 1 and…read more →
Qual and Quant: We are Better Together in the Front End of Innovation
This blog post is a collaboration between Wendy Hunt, Bill Mendekitis, Gerhard Koenderink. We are better together. Like…read more →
On Concept Writing: From What’s Now to What’s Next – The Evolution of Concept Stimuli
In my last article, I shared some R&D conducted by Ipsos on how consumers consume…read more →
This blog post is a collaboration between Wendy Hunt, Bill Mendekitis, Gerhard Koenderink. We are better together. Like Robin Hood and Little John, Peanut Butter and Jelly, or Vodka and Tonic; whatever suits…read more →
In my last article, I shared some R&D conducted by Ipsos on how consumers consume concepts. The results indicated that consumers typically do not consume traditional concepts in a linear…read more →
They say it takes a village to raise a child, and now that I have a rambunctious one year old of my own, I completely agree. But as a researcher,…read more →
Recognizing that traditional concept testing approaches are losing relevance with businesses and consumers, Ipsos Marketing has spent the past 12 months engaged in a global R&D initiative to propel concept…read more →
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