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Ipsos 03/20/2017 0 comments

Identify Your “Slam Dunk” Ideas Overnight

Ipsos Innoquest Ideas Overnight enables you to screen up to 100 ideas, claims, flavors, or simple stimuli. Check our March Madness discount.
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Ipsos 03/15/2017 0 comments

Building Brand Distinctiveness: A Webinar Featuring Four Measures That Matter

Join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands.
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Ipsos 03/13/2017 0 comments

Create, Qualify & Forecast in Just 1 Step: A Webinar About Accelerating Your Innovation Process

Join Ipsos’ U.S. Innovation Lead, Paul Crowe, Ph.D., as he demonstrates InnoConstruct, a new concept building tool that not only optimizes concepts, but also provides trial estimates and even forecasts in the same study.
Knowledge Center Webinars
Ipsos 03/08/2017 0 comments

MRMW – Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics

Join Ipsos’ Jennifer Irvine who will be co-presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics with her client, Siobhan Moore of Unilever.
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Danielle Kavanaugh 03/06/2017 0 comments

Springboard from Social Listening to Social Intelligence

In this video, CEO of IpsosMarketQuest presents a case study on how social intelligence was used to evaluate and gain insights on a brand in crisis.
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Ipsos 03/06/2017 0 comments

An Efficient Alternative to Concept Optimization

Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.
Case Studies Knowledge Center
Ipsos 03/01/2017 0 comments

Ipsos/Big Sofa – Uncovering Product Insights with Video & Image Analysis

As the world's largest product testing advisor, we believe in the power of video and image uploads to garner authentic, in the moment engagement, and open a window into sub-conscious behavior - 'show me' don't 'tell me'.
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Ipsos 03/01/2017 0 comments

Ipsos Launches LIFE Path

Recognizing that the consumer’s path to purchase is more convoluted and more complex than ever before, Ipsos Marketing has launched LIFE Path.
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