Ipsos 02/17/2017 0 comments

Codifying Digital Assets

With our new asset platform we're able to codify and quantify videos & images for strategic and actionable use. Download the full paper to learn more.
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Ipsos 02/17/2017 0 comments

Webinar: Fall in Love with Online Communities for Product Testing

Watch this webinar to hear case studies for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time.
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Ipsos 02/17/2017 0 comments

#NoMoreBoringSurveys: A Webinar Case Study Illustrating When & How to Gamify Your Research

View our webinar to hear interesting Custom Panel case studies where gamification and other engagement techniques resulted in strategy-driving results.
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Danielle Kavanaugh 02/17/2017 0 comments

Digital Innovation in Banking: Outsource and Let the Tech Pros Take the Reins

Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers. If you can't beat them - outsource.
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Ipsos 02/17/2017 0 comments

Incremental versus Monumental Decision-Making

In this paper, we use real-life case studies to illustrate how the need for speed and action are significantly impacting marketing and market research.
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Joseph DeVeny 12/20/2016 0 comments

Big Appetites Lead to Big Changes

Consumers are paying close to attention to what they eat, driving food manufacturers to improve their nutritional profile. But what does this truly entail?
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Amy Scheuer 12/08/2016 0 comments

Why I Chose Market Research

Our Research Analyst at Ipsos Marketing shares how peanut butter (and a few other factors) lead to working in the evolving space of market research.
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Neil Ellefsen 12/06/2016 0 comments

Where’s the Party? Learning from Innovation in the Children’s Birthday Market

Children's birthdays have vastly adapted since Pin the Tail on the Donkey. Through this evolution, we can gather a few key lessons in innovation.
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