In my last blog post I showed how, on average, insight statements within concepts are viewed negatively by consumers. So what are the drivers of this alienation and lack of…read more →
On Concept Writing: Ways That Insights Fail Consumers
In my last blog post I showed how, on average, insight statements within concepts are…read more →
The Increasing Equity of Store Brands
I remember the days when the difference between store brands and national brands was black…read more →
Is Prepaid The Future Of Mainstream Banking?
What does the introduction of Chase Liquid and Bluebird mean for mainstream retail banking in…read more →
3 Reasons Why a TV Won’t Restart Apples Innovation Engine
This is a follow up piece to a post we wrote in September 2012 where…read more →
Will Accidental Innovation Lead to High Performance Skin?
In my college days (in the 80s) I worked at a mountaineering store. We sold…read more →
INSPIRE PEOPLE | ALIGN ORGANIZATIONS | GROW BUSINESSES
It’s November, and Thanksgiving is upon us (at least in the U.S., that is). It seems a fitting time to think about falling leaves, apples, turkey and stuffing….well, let’s get…read more →